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Hilton’s TikTok campaign drives 4.7% uplift in brand favourability
The hotel chain worked with Merkle for a campaign based around creating authentic, light-hearted content to resonate with younger audiences.
![](https://econsultancy.imgix.net/content/uploads/2023/03/03061810/hilton.png?auto=compress,format&q=60&w=365&h=500)
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The hotel chain worked with Merkle for a campaign based around creating authentic, light-hearted content to resonate with younger audiences.