The Future of Marketing
In this panel debate we’ll hear what marketers at leading brands think about the future of their industry – from creativity to data activation – with some context provided by Econsultancy’s Future of Marketing survey results.
9:05 – 9:35
Content Session
More information for this session will be announced soon.
Brought to you by Kantar
9:40 – 10:10
How inclusive design can unleash innovation in digital experiences
Digital accessibility is often talked about in terms of legal compliance or at best the spending power of the 1 in 5 people living with a disability. But this underplays the potential of inclusive design for building brilliant experiences that delight all customers.
Against a backdrop of websites and apps that still fail on the basics, how can digital accessibility be embedded into business-as-usual? And why might it be a reliable signal of innovation culture?
10:15 – 10:45
Content Session
More information for this session will be announced soon.
Brought to you by Amazon Ads
11:10 – 11:40
Masterclass: Getting to Grips with Behavioural Science
From anchoring to the zero-price effect, this example-rich session will examine how behavioural science can be used across the customer journey.
Brought to you by Econsultancy
Roundtables 6 – 10
More information for roundtables will be announced soon.
Who is unlocking the colossal scale of B2B ecommerce?
B2B ecommerce is already three times the size of B2C globally – and manufacturers, distributors and buyers are in rapid adoption. Steffan Aquarone will share insights on how to power up ecommerce in a B2B world.
Come along to hear how to understand B2B ecommerce performance, how to build impactful relationships with third parties, and to learn some practical steps to utilising data effectively.
11:45 – 12:15
Product Management for Humans
What is a Product Person and what attracts them to Product Management? Em Ledger takes us through her experience of getting into product management and the career pipelines we’re setting for the future.
Too often, Product Management is seen as an internal way of meeting business goals, Em will cover how we should always keep the user at the forefront and how being human led will enable us to meet those goals much more effectively.
12:20 – 12:50
The News Agenda for 2024
What can marketers expect from the wider news agenda over the next six to 12 months?
Nicole Wilkins, publisher at Foresight News – an essential calendar platform of forthcoming news and events – will look at which stories will be leading the news next year as we gear up for big elections in the UK and US.
13:40 – 14:10
Masterclass: How are B2B businesses winning at Ecommerce?
With Q&A opportunities, Steffan will explain the best practice for B2B ecommerce, in particular how to measure performance through aggregated sell-out and shelf scraping data, identify opportunities to improve SKU performance, and leverage conversations with distributors to maximise conversion on their digital shelf.
Brought to you by Econsultancy
Roundtables 11 – 15
More information for roundtables will be announced soon.
D2C in 2023: How have brands adapted their ecommerce growth strategies?
For many retailers, online sales have reverted back to their 2019 growth line and the high street is growing more quickly. With ecommerce facing myriad challenges, from faltering consumer confidence to rising CPAs. We talk to marketers from three D2C retail brands about their approach to customer acquisition and retention online. From CX and CRM to the role of bricks and mortar and multichannel customers.
More panellists will be announced soon.
14:15 – 14:45
Fireside chat with Laura Joseph, Post Office
More information for this session will be announced soon.
14:50 – 15:20
The AI hype – revolution or mirage?
Generative AI has caused almost iPhone-levels of hype. But beyond writing uncanny copy or code, or as an alternative to stock photography, what can it do for marketers?
And does it change the picture for businesses, do they now need a head of AI, despite machine learning being well-established already in predictive analytics for tasks such as segmentation and predicting purchase behaviour?
Our panel will discuss where the opportunities lie in AI, across performance, optimisation and creativity.
More panellists will be announced soon.
