An omnichannel strategy is essential for businesses hoping to succeed in a competitive market. This quick guide looks at the key benefits of an omnichannel approach and provides advice on developing a strategy for delivering seamless, joined-up customer experiences.
This quick guide defines the role of communities in a business context and gives an overview on how to develop a successful community strategy guided by a clear purpose.
This quick guide looks at the evolution of the direct-to-consumer (DTC) model and the opportunities for both startup and legacy brands. It provides frameworks, strategic considerations and guidance for traditional brands seeking new routes to market.
This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.
This quick guide looks at how businesses can build a digital culture to promote innovation and resilience. It also provides reflection questions for leaders to use in nurturing a digital culture within their teams.
This quick guide provides an introduction to agile methodologies and the practice of innovation, looking at key principles, techniques and frameworks to aid strategy and project development.
This quick guide provides businesses with a starting point for putting their CX strategy into action, looking at the principles, techniques and metrics behind the delivery of exceptional customer experiences.
This quick guide provides an introduction to third-party marketplaces, giving businesses an overview of the opportunities and challenges to enable the development of a solid strategy for success.
This quick guide provides an introduction to the fundamental principles of UX with practical guidance on designing seamless user experiences that place the customer’s needs front and centre.
This quick guide provides an introduction to data-driven marketing and the benefits of deeper customer insights. It offers practical guidance and frameworks for using data to optimise marketing efforts.
With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.