Omnichannel Ecommerce: Planning and Customer Acquisition begins with the Ecommerce Formula and how to use it, before examining the varied and emerging ecommerce models, and moving on to acquiring traffic through organic and paid channels. The plan closes with an essential course on how to integrate ecommerce into the wider business.

This plan contains six courses:

• Introduction to planning and customer acquisition
• Unlocking the ecommerce formula
• Ecommerce business models
• Acquiring ecommerce traffic: social, offline and partnerships
• Acquiring ecommerce traffic: paid search, shopping ads and targeting
• Integrating ecommerce and the wider business

Turning Buyers to Loyalists explores the keys to successful retention, including how to best attract first-party data, use powerful personas and successful segments, leverage email, deploy personalisation and maximise the impact of customer feedback.

This plan contains six courses:

• Introduction to ecommerce retention: turning buyers into loyalists
• Retaining customers with first-party data
• The power of personas and successful segmentation
• Leveraging broadcast and automated email
• The importance of personalisation
• Maximising the impact of customer feedback

Mastering Product Content for the Digital Store will help learners build a clear understanding of how product content impacts visibility and relevance while providing key skills for optimising product titles, images and pages. Learners will examine the ways user-generated content can enhance quality and impact as well as exploring the technologies used in product data management.

This plan contains three courses:

• Mastering product content for the digital store
• Mastering pricing strategy and tactics for the digital store
• Persuasion architecture and tactics for the digital store