CX trends: Marketers must ‘treat AI investments like any other financial move’
“The real value… isn’t in the tech itself, but in how it kicks up quality or efficiency,” says Julius Kontiola of design studio Kallan & Co.
Nikki Gilliland
A day in the life of… James Keating, CMO at fintech scale-up Pleo
James Keating is CMO at Pleo, which offers smart company cards and automated expense reports. I caught up with James to find out more about his role. We also discuss Pleo’s focus on brand storytelling, what it’s like working at the fintech scale-up space, and what’s next for the company. Econsultancy: Tell me about your […]
Generative AI: 75% of marketers are already using it or actively considering it
Econsultancy’s Future of Marketing survey found that 32% of marketers say their organisation is already using generative AI tools and 43% are actively considering doing so.
Does every company need a head of AI?
AI leadership roles are on the rise according to recent figures from LinkedIn. But what should they do? Where should they sit? And are they here to stay?
AI, privacy, and localisation: The trends impacting email marketing
Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. According to the DMA’s Consumer Email Tracker, 32% of consumers say they find email brand messages useful – a rise from just 15% in 2021. At the same time, however, new privacy measures and […]
Paid social in a privacy-centric world: more creative, less compartmentalised?
Experts from House of Performance and Oliver Agency tell Econsultancy how the balance shift from personalisation to privacy is impacting paid social and its measurement.
Qudo’s Mihajlo Popesku: ‘Data privacy concerns have created a greater need for zero-party data’
Mihajlo Popesku, Deputy CEO and Chief Research Officer at Qudo, says, “data privacy concerns have created a greater need for zero-party data” and that “by collecting anonymous data with the consent of participants, research houses can build precise consumer groups.” He likens this precision to “a glass of water” for the thirsty, in contrast to […]
How Amazon continues to win in beauty ecommerce
Beauty ecommerce has continued an upward trajectory over the past few years, with growth in the market nearly quadrupling between 2015 and 2022. As well as the impact of influencers and social selling, a spike in demand during the pandemic, and direct-to-consumer innovation – one factor in the sector’s growth has been the expansion of […]
The paid social landscape: from TikTok growth to AI-powered buying
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
A day in the life of… Jacques van der Wilt, General Manager Feed Marketing, DataFeedWatch
Jacques van der Wilt is General Manager Feed Marketing at DataFeedWatch by Cart.com, which offers ecommerce product feed management solutions, helping online retailers to sell in advertising channels such as Google Shopping, Facebook and Amazon Marketplace. We caught up with Jacques to find out more about his role and ask him about product data, AI […]
A day in the life of… James Ramsden, ECD at Coley Porter Bell
James Ramsden is Executive Creative Director of branding agency Coley Porter Bell. We asked Ramsden about his role, about immersive brands and design-centred campaigns, and his predictions on what’s to come in the industry. Econsultancy: Tell me about your role – what does a typical day look like for you? James Ramsden: If I’m at […]
Beyond the hype, what should we expect from Threads?
Will Threads build on its impressive early download numbers and rival Twitter? We ask some media experts for their views on the medium term and what it means for brands.