Why companies should give digital marketers time off for training
No one can doubt the importance of enabling employees to develop themselves and learn new skills by attending relevant training sessions.
Not only does it improve productivity and encourage new ways of thinking, but it can have a positive impact on employee satisfaction as it aids career development.
However, in the day-to-day rush to get things done it’s easy to see training as a low priority.
Managers are under pressure to meet deadlines so feel they can’t afford to let staff take time out of the office for learning and development.
This is an understandable view point but one that is extremely short-sighted, as in the long term it will have a negative impact on productivity and staff retention.
So if you’re struggling to convince management of the need to allow staff time out of the office to attend training courses, here are a few arguments you can use to back up your case.