Econsultancy expands multi-language elearning content
More than 50 marketing and ecommerce courses and hundreds of lessons, now available in six languages.
Econsultancy
What is retail media and what is driving its growth?
The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail media networks, from Walmart to Kroger, Tesco, Best Buy, Instacart and even Marriott. This has catalysed growth which is set to […]
Quick Guide to Achieving Omnichannel Excellence
An omnichannel strategy is essential for businesses hoping to succeed in a competitive market. This quick guide looks at the key benefits of an omnichannel approach and provides advice on developing a strategy for delivering seamless, joined-up customer experiences.
Sky Sports’ marketing director credits the business’s Marketing Excellence Programme for proving the value of marketing
Dave Stratton told Marketing Week that the broadcaster’s start-of-season campaign is the sort of “bold work” the business is investing in, off the back of its Marketing Excellence Programme, delivered in partnership with Econsultancy.
Quick Guide to Community Strategy
This quick guide defines the role of communities in a business context and gives an overview on how to develop a successful community strategy guided by a clear purpose.
Quick Guide to Direct-to-Consumer (DTC)
This quick guide looks at the evolution of the direct-to-consumer (DTC) model and the opportunities for both startup and legacy brands. It provides frameworks, strategic considerations and guidance for traditional brands seeking new routes to market.
Econsultancy adds scenario-based assessments to its elearning platform
Econsultancy has added scenario-based assessments to its Skills CloudTM elearning platform. The ‘Optimising the Retail Media Opportunity’ learning plan is the first on the platform to include this type of gamified, interactive test format, with further assessments to be rolled out through 2023. The retail media assessment takes around 30 minutes and includes six tests, […]
Econsultancy grows ecommerce elearning to 25+ courses, including new ‘Persuasion Architecture’ module
Econsultancy has today launched a new elearning course, Persuasion Architecture and Tactics for the Digital Store, adding to its Ecommerce Deep Dive learning plans, which now feature 25 courses and 12+ hours of elearning. Persuasion is a well-established concept in the worlds of user experience and conversion rate optimisation, as well as more broadly in […]
Digital upskilling: 63% of employees want more variety in their learning programs
What type of learning can be most effective at closing the digital skills gap? Econsultancy’s new report reveals how multi-modal programs can benefit both employees and organisations.
Quick Guide to Marketing Automation
This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.
The five types of professional learner and what they mean for upskilling programs
When it comes to structured learning programs, are you ‘compliance only’, ‘eager with structure’ or a ‘self starter’? Econsultancy’s latest report looks at upskilling best practice in the light of learning personas.