Irish Life Health boosts B2B leads with ABM approach
The health insurance provider worked with ReallyB2B on a research-led, multi-channel strategy which combined email marketing, personalised content hubs and LinkedIn engagement.
Data provider drives 11% increase in online engagement with research-driven content campaign
Loqate’s academic-backed research gave its campaign more credibility, shareability and longevity
Pipe manufacturer’s multichannel campaign drives 12% sales uplift
Wavin partnered with Tangerine for its Pride of Plumbing storytelling brand engagement campaign across social media, digital PR and email marketing
Adobe’s virtual ‘Book Club’ event drives c-suite engagement
The tech company worked with Agent3 to use different types of content across multiple channels before, during and after the event, to increase marketing leads.
Alibaba gains 597,000 TikTok US followers through Gen Z entrepreneur partnerships
The Chinese ecommerce platform worked with Hot Paper Lantern to rack up 16.6 million video views in a push to increase its presence outside its home country
Alesco boosts US sales pipeline with ‘B2B2C’ content campaign
The insurance broker worked with Free Partners to create thought leadership and lead generation content which supported its own customers and their clients
Workplace drives sales leads with storytelling-based B2B campaign
The collaboration software partnered with Harvard on a topical thought leadership campaign which combined insight with emotive content
Vodafone Business drives B2B leads with multi-channel SME Champion campaign
Working with Ogilvy, the telecommunications company based its content and advertising campaign around emotive storytelling and boosted brand consideration to 63%.
IT services provider boosts sales pipeline with Halloween themed B2B content campaign
Proact partnered with Sharper B2B Marketing for an email marketing and LinkedIn campaign which drove a pipeline value in excess of £2 million
M&S Corporate Gifts optimises B2B analytics to boost revenue by 60%
The retailer partnered with ReallyB2B to overhaul its data and targeting strategy then optimise its personalised email marketing, content and digital advertising campaign
Food ingredients supplier Ingredion aims to give manufacturers a taste of the plant-based future
The US-based company’s campaign takes customers into its Alternative Universe to demonstrate the size of the opportunity around plant-based proteins.
Professional services provider’s integrated digital strategy drives 107% global web traffic uplift
FDM Group partnered with Semetrical to improve its online visibility and bolster its sales pipeline more cost effectively across eight markets.