1
Coronavirus: major brands are delaying investment in digital transformation when they need to bring it forward
The recent coronavirus outbreak has caused something of a catch-22 for businesses when it comes to digital transformation.
Career and Salary Survey Report 2020
The Econsultancy Career and Salary Survey Report in association with Marketing Week exposes what marketers can expect to be paid across sector and seniority, from executive to manager or director, alongside the other workplace trends impacting the marketing industry.
How to create better marketing job descriptions: a beginner’s guide
The content of this guide is taken from Econsultancy’s Modern Marketing Job Descriptions Best Practice Guide, written by Rose Keen. The report offers hiring managers and recruitment teams the tools to write better job descriptions for in-demand roles. From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help […]
Modern Marketing Job Descriptions
This guide covers the challenges specific to hiring for the skillsets required by modern marketing teams in the digital age. It looks at how to use job descriptions as a marketing tool, overcoming the skills gap, building diversity and inclusion into the hiring process, and more.
Effective Leadership in the Digital Age
A report drawing on the Effective Leadership in the Digital Age research, which set out to answer one key question: what does it mean to be a ‘digital leader’ in the context of digital transformation?
The best digital marketing stats we’ve seen this week
Time for your weekly roundup of the best digital marketing stats around.
Top 100 Digital Agencies 2019: Industry buoyant despite challenging environment
Econsultancy’s 2019 Top 100 Digital Agencies report, sponsored by MiQ, has revealed Accenture Interactive in top spot for the third consecutive year.
Implementing L&D strategy for marketing: Three big challenges for organisations
In such a rapidly evolving industry, where skills and technologies tend to be out of date within just a few years, creating a culture of continuous learning can be a challenge.
How Marketers Learn
This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.
Four learning & development trends in the digital age
A culture of learning and development (L&D) is crucial for companies that want to compete in industries facing disruption.
Career and Salary Report 2019
Produced in collaboration with Econsultancy’s sister brand Marketing Week, the Career and Salary Report is the industry’s most in-depth census of marketing careers and salaries in the UK and presents a robust look at workplace trends.
The best digital marketing stats we’ve seen this week
Settle down, it’s stats time.