The best digital marketing stats we’ve seen this week
It’s time to regale you with the best digital marketing stats we’ve seen this week.
How to assemble the perfect AI team: it’s not just about data scientists
There are numerous reports on the AI talent shortage. Some estimate that there are perhaps 300,000 AI experts worldwide but millions of open positions. Another report says the number of jobs requiring AI has increased by 450 % since 2013.
The week in digital transformation: building better digital teams, the human factor & learning from failure
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
2
Why has the ‘gig economy’ become a dirty word in marketing?
The ‘gig economy’ is often used as a catch-all term for flexible working. But with the world of flexible working being as wide and varied as standard fixed employment, why is the term so often regarded with such disdain?
1
A day in the life of… Executive Creative Director at Wunderman UK
Abi Ellis is Executive Creative Director at Wunderman UK, a global digital agency that combines creativity with data. She has more than 20 years’ experience as a creative director, and talks about her role with passion and vim. Econsultancy caught up with her to find out about a day in her life.
Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo
What are the background and skills that make a great marketer?
As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break into the industry.
A day in the life of… digital marketing officer at Birmingham Women’s and Children’s Hospital Charities
We’ve got another clientside ‘day in the life’ this week, as we follow Kam Reehal for a day. Kam is senior digital marketing officer at Birmingham Women’s and Children’s Hospital Charities.
Let’s find out more about a life in digital fundraising…
A day in the life of… UK & Ireland MD at WeWork
WeWork is the network of office spaces that look more like the plush surroundings of a heavily funded Silicon Valley tech startup than the rather drab spaces many of us have experienced at a hired meeting room.
For this ‘day in the life’, we speak to WeWork’s UK and Ireland MD, Leni Zneimer. Here’s what she gets up day-to-day…
A day in the life of… head of culture marketing at Wasserman
Jade Garrow has an intriguing job title. Let’s find out what she does at Wasserman.
Navigating Brexit: A Provisional Guide for Marketers and HR (Talent)
1. Introduction 1.1. Methodology The aim of this research is to identify the planning, tactical and strategic activities undertaken by businesses following the UK’s decision to leave the EU on 23 June 2016. It also aims to explore perceptions of Brexit among UK and EU marketers and business leaders in order to provide a benchmark […]
How can employee advocacy boost brand marketing?
When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers.
However, this means many could be overlooking a far more valuable internal asset – their own employees.
Why career progression is broken in digital marketing agencies
One-dimensionality pervades much of modern society, but nowhere more than the realm of the digital.
Everything accelerates; especially thought. In the process, nuance and depth collapse.